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Remote employee retention strategies to keep your top talent

By Angela Knox | Nov 20, 2021

[5-minute read]


In this new world (for many) of wfh, the challenges for HR include not only how to recruit but also how to retain their home-based employees.  Here we have a few practical suggestions to factor into your planning.

Why remote staff retention is important

For many businesses, losing a star employee at the wrong time can be devastating.

For any number of different reasons, the top work from home talent at your organisation may look for greener pastures – but in some cases, you may be able to keep your best employees for longer by using some clever retention tactics.

A happy employee is an employee that tends to stick around, and is ultimately more profitable for their employer.

Minimising staff churn is key to any business, so if you want to keep your rockstar remote employees on your staff, here are a few ways to ensure they stay around for longer:

Provide above industry-standard benefits up front

When you recruit someone that you know will be an incredible asset for your company, offering benefits up front that go above and beyond the industry standard is a great way to encourage loyalty. Particularly for remote employees, who can cast a far wider net, great benefits will provide an excellent way to retain them.

Also learning what they are interested in and what motivates them at the recruitment stage will stand you in good stead for when it comes to planning and implementing your benefits strategy. 

It will also give your new employee a sense of belonging and a feeling that the company cares about what they think.

These days, benefits include a wide array of features. It could be a certain amount of holiday, extra days off for birthdays and other occasions, a yearly or quarterly bonus or any other kinds of benefits or perks, but if you go above and beyond for your employee, they’re much more likely to do the same for you in turn.

Also bear in mind that what motivates one person may not apply to another - anecdotally, often younger employees may be less interested in financial rewards as opposed to things like volunteering days, charitable giving and environmental issues, compared to older employees who may be thinking more about maxing out their pension and having access to private health insurance.

Improve the remote culture of your business

It’s very easy for remote employees to feel like a spare part, if they are working for a mostly in-person business.

This is less so in companies with many remote employees, but there is still a separation that isn’t there when everyone’s together in the office.

And employees who are new to remote working may also have challenges with self-motivation and planning their day.

So enhancing your remote culture by making it easier to communicate, work together and get to know one another is a great way to encourage employees to stick around, and enable them to be at one with wfh. If they feel like they’re more a part of the organisation, their experience will be a far more positive one.

Having employees come into an office once a week or fortnight for the purpose of building and reinforcing relationships with their colleagues really helps with cohesion. 

Whilst video conferencing is now the default meeting substitute for remote teams, the benefits to be had from face to fact interactions - even if they are occasional - are great for team bonding and provide a much needed boost to mental health. 

You can also combine this with team social events and wellbeing initiatives - such as a group hike, picnic or just a trip down to the local!

Focus on employee wellbeing and happiness

A company that embraces a mission to make work better for employees is one that’s far more likely to tick the boxes for top talent.

If your policies offer good work-life balance and promote employees having support for mental health, general health, and other aspects of their lives, you’re providing exactly what star employees will be looking for.

If they don’t think they can get the same quality of care elsewhere, they’re less likely to look around.

Our Keep Fit Eat Fit platform was developed to provide the perfect foundations for employee wellbeing, making your environment better for all.  One of its cornerstones is the short snappy exercise videos designed for remote workers to do at home at their desk - so sedentary behaviour is minimised and better health is the result. 

A study we have worked on with Dr Dawn Holford at the University of Essex in October 2021 has shown that facilitating this resource for staff has been transformational and really helped them to adopt long-lasting positive changes to their behaviour.

Get creative with compensation

While money does make the world go around, it’s not the only way to reward great employees and inspire others.

Benefits and incentives for doing well could include more time off, access to specific services or even technology or other items to enjoy at home with their family.

If you go beyond for your employees, you’re providing something they can’t get elsewhere – and if you’re genuine about the compensation and processes you follow for people that do well, that information will soon spread to potential rockstar hires too.

An employee retention strategy doesn’t have to be underhanded or secretive.

Simply by offering a better environment, delivering on a great culture and going beyond expectations, you’re putting yourself in an excellent place to retain great employees – and with KFEF on board, the chance is even higher.





More blogs on remote working can be found here:

Promoting mental health awareness while working from home

Remote employee engagement activities you can implement at any time

Encouraging your employees to use wellbeing to cope with the extended work from home reality

Angela Knox

Angela Knox

I am a co-founder and director of Keep Fit Eat Fit Wellbeing Ltd and have come from a business and marketing background over many years, with a particular interest in everything to do with health, fitness and overall wellbeing. Having worked in offices for decades, I know the pitfalls of too much sitting at a desk, the challenges of fitting the gym around other commitments, and all the issues addressed within our website. The personal experiences of me and my partner Mark were the original inspiration for the concept of this website. Enjoy!